SATURDAY 09.24.16

Accord Education Summit Fall 2016 Square
Accord Education Summit Fall 2016 Bob Bowdon


Founder & Executive Director | Choice Media

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The exploding world of social media isn’t limited to entertainment. The same tools that can be time-wasters in some ways can also help the charter school movement. Teachers, administrators, and principals are increasingly using social media to spread positive news about their efforts, including innovative educational techniques, upcoming events and impressive accomplishments, just to name a few.

Whether it’s to recruit parents for a next year, build support for charter re-authorization or expansion or respond to charter school opponents, in 2016 anyone in the school choice movement ignores social media at their peril. And on the flip side, building a social media following to further your professional goals is also fun.

This workshop will explain how you can harness the power of Twitter, Instagram, Facebook, YouTube and Reddit to tell your story to a broader audience. Please join us for this social media tech dive, designed for non-nerds.

When: Saturday Morning (9:00am – 12:30pm)

Where: Room 202

Who: Administrators


Public charter schools face harsh political resistance no matter their performance. As many have learned to their chagrin, even the best schools can face the misfortune of a negative news story, whether a story rooted in falsehood or even an isolated anecdote blown out proportion. If and when a particular piece of negative news about a charter school finds its way to the local news media, opponents of the charter school model often launch vicious attacks. At that point, it’ll be good to have friends.

In this workshop, you will be exposed to the larger political landscape of education reform and learn how charter schools can benefit by stepping out of the CMO mindset and affiliating with the school choice movement generally.

Bob Bowdon, Executive Director of Choice Media will be joined by Larry Sand of the California Teachers Empowerment Network and Michael Schaus of the Nevada Policy Research Institute to discuss the changing political landscape of school choice.

When: Saturday Afternoon (1:30pm – 5:00pm)

Where: Room 202

Who: Administrators


Bob Bowdon has been a television producer, reporter and commentator for the past fifteen years. His varied career has seen him conducting in-depth on-camera interviews, anchoring newscasts and producing nationally-syndicated TV shows. He’s even appeared in satirical news sketches for the Onion News Network.

The Cartel, Bowdon’s award-winning documentary, reveals the nature and extent of corruption in public education. Behind every dropout factory, we discover, lurks a powerful, entrenched and self-serving cartel. And the film puts a human face on those who suffer as a result.

Ultimately, The Cartel is a call to action, not despair. The film profiles heroic administrators, teachers and students who defy the odds—particularly in schools of choice.


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